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Thank you everyone for another great year! We are very thankful for all your support and as well inspiration which you constantly send our way. We can't wait to share all the craziness of 2010 with you, there will be some surprises...to be continued!

To make sure our garments keep their maximum durability we've brought in Classic's program of laundry detergents. The Danish brand has an environment-friendly thinking from recyclable packing to biodegradable content. The detergents are highly concentrated and therefor use small packings. They are astma- and allergic preventing as well as not tested on animals. No materials or colours which only have a cosmetic value are added. They are PH-neutral. For our denim we suggest Classic Cottonwash which is colour protective and doesn't require a rinser. For the wool garments we recomend the Classic Woolwash which is merciful against the fine cripmy fibers and can be used for both machine - and hand wash. The detergent contains proteins to prevent the wool from felting.

We’re delighted to be featured on De Jeunes Gens Modernes. Check it out here.

Due to a demand Jonas Liveröd will be releasing limited editions of selected drawings. Every second month a new drawing will be released in an edition of 30, signed and numbered.
First out is Museum (Swarming spaces) where the original drawing is part of the Ystad Museum of Art collection (see image above). For those interested, check it out under editions on www.jonasliverod.com

Sheep have existed in Europe and Asia for 2,5 million years and the wool is considered to be our oldest textile material. You may look at the wool as nature's own functional material: It's elastic and can be stretched out up to 70% beyond its normal length and still regain its original shape. It can absorb dampness up to 30% of its own weight and yet feel dry and warm the body. The crimpiness of the fiber bind great amounts of air which reduces the transmission of heat from the material and isolates against both warmth and cold. The creatine in the wool brakes down smelly germs from the skin and the material is self-cleaning. This means you are not supposed to wash wool garments often, but air them preferably in humid weather since water vapour will remove dirty particles. The merino sheep descends from Northern Africa and came to Spain somewhere around the end of the 12th century. The legend is that the name came from the king's sheep inspectors called "merinos". The merino wool is fine fibrous and is looked upon as one of the more exclusive versions of wool. It is used for fine knitwear, has some shine and doesn't prickle.