For the Spring Summer 2013 colour scheme we reflected on the penurious landscape of Österlen and its muted colours, the flat and forest country south east of Malmö. The area is characterized by its natural beauty, agriculture and picturesque coast communities. Untouched but famous for its light. A place the urbans shy away to. Colours are for instance natural white, dull ocean blue and soft dirty pink.

You can find it in our webshop or our partners such as
Goose Barnacle in Brooklyn or Journal Standard in Tokyo.

This season we will visit Paris and New York for the Capsule show and Brooklyn pride Goose Barnacle to show our collection to buyers, press and good friends! We hope to see you there.

We'll see you in Paris for the Capsule Show!

The creative arts blog Riotse offers it's view on SVENSSON.
Check it out here!

Tricia Wang from Brooklyn stopped by and wrote an endearing piece on Malmö where she picked SVENSSON as one of the reasons this city is awesome. Take a look here!

The new season brings melanged tones in medium heavy knitting. Key colours are earthy shades and mustard.

Presenting our new fit, where a more tailored trouser meets denim in organic and recycled cotton. We call it Chino New Hudson Blue.
Check it out here!

The SVENSSON knitted polo feels like a timeless classic and could have been worn anywhere in the world since the style saw the light in the 1920's. The model is narrow and has slightly long arms. No visible branding. Made in Italy for SVENSSON by a small family business.

We've made our first small accessory collection including a card holder, zip wallet and laptop case in full grain completely natural leather.

Lars ”Jim” Asklund drew the first post-modernistic building in Malmö. He was awarded the architectural prize for ”building of the year” in 1988, 1996 and 2001. He is known for his nonconformity and inclination to follow his convictions. In his style between the traditional and innovative, where nothing feels mannered, his works give a feeling of craftsmanship, simplicity and durability.